Category Archives — "Sports"

Crystal Mountain TV

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Medieval imagery highlights the Holy Grail for serious skiers — virgin powder — in this spot for a resort outside Seattle. “Chastity”

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This newspaper ad for a ski area near Salt Lake City announces the new high-speed lift on the Mt. Millicent “Milly” run. A faster lift means more runs before the sun sets.

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OSi brochure

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A process originally developed as faster, lighter way to set broken bones has been adapted to make the safest shin guards available. This brochure tells the story. PDF/3 pages

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Kawasaki Ninja print

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Product: Track-ready speed bike. Target: Males, 18 to 32. Media: Maxim, FMH, Stuff. Key proposition: Get bike, score chicks.

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ESPN print

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The better defined your audience, the more effectively you can speak to them. This campaign highlighted ESPN’s passionate core demographic to South American media buyers. Yes, they speak English.

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