UC Davis branding

Twenty miles west of Sacramento, University of California at Davis offers more courses of study than any other institution in the California system. As part of an overall rebranding effort, I crafted messaging for use in their online branding toolbox. School “brand ambassadors” can use messages targeted to the university’s six primary audiences: students, parents, faculty/staff, alumni, donors, and industry partners.

Click here or image to visit messaging page at UC Davis Marketing Toolbox site.