Falls River

These magazine and newspaper ads, and companion radio campaign, for a residential development in North Raleigh are true examples of making lemonade from lemons. Area home buyers liked traditional suburban neighborhoods filled with cul-de-sacs, yet new zoning regulations limited their use to streets with closed access. The solution: romance life before them. The result: total pre-sale (back when houses were selling). Click each to view. Click links to launch accompanying radio spots.

“Cookie Cuttter”










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